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2018 Football Card Market Summary | Top Products of Year heading into 2019 – Know where to spend your money!

You’ve found it! The epicenter of data for 2018 Football Card products. This report breaks down all of the 2018 Football products to help you understand which performed the best, have the most upside, and carried the most excitement. All of this with the idea of helping you enter 2019 with a clear awareness of the right Football card products to chase!! Let’s dig into the data.

HOW THIS WORKS?

What we’ve done is bring together multiple sets of data to help paint a clear picture of the landscape of 2018 Football Card products. We’ve brought together the following data points in once complete view:

  • SEALED BOX: Factory Price (at price), Current Market Price, Interest within Market
  • SINGLE CARDS: Volume of Sales, Highest Sale Prices, and Average Price per Card. 

All of these help us boil down the data into three individual rankings per product.

#1. WAX MOVEMENT | How much has the sealed box prices shifted since release?

#2: MARKET INTEREST | How does the transaction volume compare to the rest of the products?

#3: AVERAGE PRICE PER CARD | How does the average price per card look in comparison to box prices? 

#4: UPSIDE | How does the product compare in upside versus the rest of the market.

We then take these 3 and give you an overall score…which we break down into the TOP 10 products of the year.

Overall you’ll get a picture of the products that likely give you the most bang for your buck within the product range…and hopefully provide you with a good grasp on what the market expects from certain products. But before we dive in let me preface some of the realities of the market.

  • Manufacturers don’t create products equal year over year. Just because a product was dominant one year, doesn’t mean it will produce the same results the following year.
  • Player performances and draft classes play a huge role in the success of many products. Rookie dominant products with a poor draft class will likely have a tough year. Veteran dominant products with the inclusion of top-name autos will probably end up doing better than normal. Etc….
  • This is a guide… not the law. Please understand the idea here is to help educate you with facts – like everything we do on BreakerCulture. But you should ultimately walk-away knowing that this meant to be a guide to help give you another edge in the marketplace. It’s not perfect and definitely not guaranteed to be indicative of pricing of future products.

Want to see some crazy statistics? Check this out, over the last 365 days here is what 2018 Football Products have done on the SINGLES market:

  • # of Cards Sold: 660,000+

  • Total Revenue from those cards: $14,750,000 

  • Average Singles Revenue per Product: $300,000+

  • Overall Average Sales Price per Football Card: $22

and this is just from eBay. 🙂

Other than that…sit back, dig-in, and enjoy the content. Be sure to comment in the section below OR head to YouTube to leave a comment there!


2018 Top Football Card Products of the Year!

Here is a Video Summary to get you prepared!


#10 | 2018 Panini Playbook Football

  • Wax Movement Rank (Sealed Box Price Increase): 25th
  • Market Interest Rank (Volume): 20th
  • Average Price Per Card (Price Consistency): 21st
  • Upside Rank: 6th
  • Highest Sale: $4,599

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#9 | 2018 Panini Classics Football

  • Wax Movement Rank (Sealed Box Price Increase): 24th
  • Market Interest Rank (Volume): 15th
  • Average Price Per Card (Price Consistency): 16th
  • Upside Rank: 15th
  • Highest Sale: $1,050

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#8 | 2018 Leaf US ARMY Football

  • Wax Movement Rank (Sealed Box Price Increase) 10th
  • Market Interest Rank (Volume): 44th
  • Average Price Per Card (Price Consistency): 5th
  • Upside Rank: 5th
  • Highest Sale: $3,000

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#7 | 2018 Panini XR Football

  • Wax Movement Rank (Sealed Box Price Increase): 8th
  • Market Interest Rank (Volume): 10th
  • Average Price Per Card (Price Consistency): 19th
  • Upside Rank: 14th
  • Highest Sale: $2,000

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#6 | 2018 Panini Select Football

  • Wax Movement Rank (Sealed Box Price Increase): 1st
  • Market Interest Rank (Volume): 6th
  • Average Price Per Card (Price Consistency): 31st
  • Upside Rank: 11th
  • Highest Sale: $4,500

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#5 | 2018 Panini Prizm Football

  • Wax Movement Rank (Sealed Box Price Increase): 3rd
  • Market Interest Rank (Volume): 2nd
  • Average Price Per Card (Price Consistency): 35th
  • Upside Rank: 7th
  • Highest Sale: $5,000

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#4 | 2018 Panini Origins Football

  • Wax Movement Rank (Sealed Box Price Increase): 20th
  • Market Interest Rank (Volume): 12th
  • Average Price Per Card (Price Consistency): 10th
  • Upside Rank: 3rd
  • Highest Sale: $5,500

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#3 | 2018 Panini One Football

  • Wax Movement Rank (Sealed Box Price Increase): 7th
  • Market Interest Rank (Volume): 22nd
  • Average Price Per Card (Price Consistency): 1st
  • Upside Rank: 9th
  • Highest Sale: $3,200

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#2 | 2018 Donruss Optic Football

  • Wax Movement Rank (Sealed Box Price Increase): 6th
  • Market Interest Rank (Volume): 5th
  • Average Price Per Card (Price Consistency): 15th
  • Upside Rank: 1st
  • Highest Sale: $6,500

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


 

#1 | 2018 Panini Contenders Football

  • Wax Movement Rank (Sealed Box Price Increase): 2nd
  • Market Interest Rank (Volume): 3rd
  • Average Price Per Card (Price Consistency): 13th
  • Upside Rank: 2nd
  • Highest Sale: $12,000

Here are the Top 3 Most Expensive eBay Singles Available

 

Find Top eBaSingles on Sale >> ENDING NOW << 

 


There are your Top 10 OVERALL products of the year. There are definitely a few surprises on that list, but that’s the point! 🙂

Now, let’s give you the category winners for each of the 4 categories – and then I’ll share the products that you should consider STAYING AWAY from!

CATEGORY WINNERS

  • 2018 Wax Mover Winner | 2018 Panini Select Football  | Find on eBay
  • 2018 Market Interest Winner | 2018 Donruss Football | Find on eBay
  • 2018 Average Price Per Card Winner | 2018 Panini One Football | Find on eBay
  • 2018 Upside Winner | 2018 Donruss Optic Football | Find on eBay

 


Now for the fun part, let’s look at the products that performed poorly over the past year.

CATEGORY LOSERS

 

  • 2018 Wax Mover Loser | 2018 Panini Flawless Collegiate 
  • 2018 Market Interest LOSER | 2018 Leaf All-American Vault & Best of Football
  • 2018 Average Price Per Card Loser | 2018 Panini Playoff Football
  • 2018 Upside Loser | 2018 Panini National Treasures Collegiate

 


To round out the lists, here are the 5 products that surprised me.

OVERALL SURPRISES

 

BAD | 2018 Panini Flawless Football

Overall Rank: 40th of 49

I knew Flawless was a bit rough in football, but I didn’t expect it to end up this bad. The average price per box is up 70% from factory costs, but the average price per card and upside just don’t warrant the $1,700+ price per box.

 

 

BAD | 2018 Panini Spectra Football

Overall Rank: 23rd of 49

This was one of my favorite products of the season. Beautiful cards, lots of apparent interest, and initially a decent price point (for mid-to-high end). Well, here is the problem… it just doesn’t carry enough resale value per card. In fact it’s ranked 47th out of 49 when it comes to resell value at a singles level. Combine that with middle of the pack UPSIDE and PRICE % rankings and you have yourself a flashy but under-performing product.

 

GOOD | 2018 Panini Unparalleled Football | FIND SINGLES HERE!

Overall Rank: 12th of 49

I’m really excited to see Unparalleled do so well. This is constantly one of my favorite releases and I really want to see if become a staple product. Here is what it does well…. box prices doubled, volume is in the Top 10 and the Upside is surprisingly ranked #10. If you can get past the poor average price per card then this is a sneaky good product.

 


 

OVERALL RANKING!

 

 


 

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